Frankson brings a decade of creative production leadership to some of the world’s largest music festivals.

Our founder, Rodrick, has worked with Coachella since 2016, building and leading content production teams across festival marketing, brand partnerships, livestream, documentary, and stage cinema.

In 2019, he served as Director of Content Production, overseeing global marketing content and supporting production across multiple departments. Following the festival’s return in 2022, he continued as a senior producer and creative operations strategist, leading field teams and coordinating complex, festival-wide content operations through 2025.

In 2026, Rodrick served as Director of AEG Studios, leading brand content partnerships across AEG’s festival and venue portfolio. Partners included Amazon Music, Google Pixel, Pinterest, Method, American Express, Paramount+, Alaska Airlines, and more.