Strategic
Narrative
Communications
Helping organizations clarify complex ideas, define their story, and communicate with precision across contemporary media.
A Clear Center
for Complex Work
Organizations are understood through every expression of their work: websites, pitches, films, campaigns, interviews, social feeds, speeches, partnerships, and the language repeated over time.
Frankson works across brand, communications, narrative, and creative production to give that work shape. We help leadership define the story behind the work and set the strategic and creative direction for what gets made.
We deliver narrative strategy, communications architecture, content systems, and creative direction that move an idea from diagnosis to execution.
That strategy becomes the foundation for full-service production, or it guides the teams you already have through creative briefs, content roadmaps, production oversight, and editorial judgment from concept through delivery.
Rodrick Silverman | Founder, Frankson
Designed In The Field
Rodrick is a brand strategist, creative director, and content producer with a decade of experience building strategy and production systems for brands across some of the world’s most visible cultural platforms.
His work spans agency leadership, brand partnerships, campaign development, and production leadership in high-volume environments. He has worked with industry-leading organizations including Coachella, Amazon, Yelp, and Google.
At Frankson, Rodrick applies the strategic and creative discipline of high-visibility cultural work to organizations and leaders whose work is complex, important, and often under-understood.
What We Build
1. Narrative Strategy
We clarify the core ideas behind the organization and define the story that should guide the work.
Includes: positioning, message development, leadership interviews, audience framing, narrative architecture, strategic guidance.
2. Communications Systems
We translate the story into language, structure, and tools that help teams communicate consistently.
Includes: messaging frameworks, content roadmaps, campaign architecture, website and deck language, editorial direction, internal alignment tools.
3. Creative Production
We shape how the story becomes visible through film, content, campaigns, and public-facing media.
Includes: creative briefs, production strategy, brand films, founder content, social campaigns, editorial, production oversight.
Frankson leads across all three layers, or enters where the work needs sharper strategy, structure, or creative direction.
When The Work
Matters Most
1. New Launch
The idea is ready to enter the world, but the story, message, and creative direction need to be sharper before it does.
2. Repositioning
The organization has changed, and the way it is understood needs to change with it.
3. Preparing for Public Visibility
A founder, leader, campaign, partnership, or initiative is moving into a more visible moment and needs a clearer narrative.
4. Aligning Existing Teams
The people making the work need focused strategy, sharper direction, and a clearer roadmap of what the work is meant to say.
5. Building Content Systems
The organization needs a more consistent way to communicate across film, social, editorial, campaigns, and leadership channels.
How We Build
1. Diagnose
Leadership interviews, communications audit, audience context, and the central questions the work needs to answer.
2. Define
Narrative strategy, message architecture, positioning language, and the story that should guide what gets made.
3. Direct
Creative briefs, content roadmaps, production guidance, edit notes, and editorial oversight.
4. Deliver
Full-service production or strategic direction for existing teams, carried through concept, production, and final delivery.
Simplifying On Film
Varda Space Industries
A founder film that simplifies Varda’s complex mission to help attract investors and talent.
Killspencer
An interview format built around founder journey, product craftsmanship, and proof of success.
Contact
Define Your Story