Strategic
Narrative
Communications
Frankson translates complex work into clear content.
For organizations in technology, healthcare, government, infrastructure, and science whose work is too important to be poorly represented.
Commercial Discipline
FOR COMPLEX ORGANIZATIONS
Frankson is built on a simple premise: organizations doing difficult, consequential work deserve the same level of narrative clarity and creative execution as the world's most visible brands.
Founder Rodrick Silverman is a strategist, creative director, and content leader with a decade of experience across brand, communications, and production. His experience includes content and brand partnership leadership at Coachella, and collaborations with companies including Amazon, Google, Yelp.
At Frankson, that commercial discipline is applied to organizations where the subject matter is more complex, the stakes are higher, and clear communication matters. The result is rigorous narrative strategy paired with a creative standard designed to make difficult work understandable, credible, and engaging.
Rodrick Silverman | Founder
Definitive Strategy
FROM CLARITY THROUGH EXECUTION
Frankson works where narrative strategy, communications, creative direction, and content production meet.
The work begins by clarifying what needs to be understood, who needs to understand it, and what is getting lost in the current communication.
From there, Frankson develops the narrative, messaging, creative direction, and content systems that translate complex subject matter across films, campaigns, executive communications, internal messaging, and public-facing media.
Frankson leads the work from strategy through production, or integrates with existing teams through briefs, roadmaps, oversight, and editorial judgment. The result is communication that preserves the substance of the work while making it easier to understand.
When To Bring In Frankson
Complex or technical work needs to be understood by people outside the subject matter.
A transformation, launch, initiative, or leadership moment needs a clear narrative.
Important work is being communicated through disconnected content without a cohesive story.
An internal or external creative team needs stronger strategy, direction, or editorial judgment.
The quality of the execution does not match the importance of the work.
Contact
Frankson takes on a limited number of active engagements to protect the depth and quality of the work.
Send a note to request a consult.