ENGAGEMENTS
Frankson translates complex work into clear content through strategy, creative direction, and cinematic production.
A monthly engagement for teams that need to clarify what they do, why it matters, who needs to hear it, and what content is most important to make.
What you get
Diagnostic strategy sessions
Weekly sessions to understand what you do, why it matters, who your audience is, and where your current communication is not clear enough.Brand narrative development
A clear way to explain the organization, including the core story and the main subcategories of the brand, technology, service, product, or platform.Content series development
Defined content pillars and the narrative throughlines each series should carry across posts, video, campaigns, and internal communications.Monthly content roadmap
A realistic production schedule and output calendar based on what your team can actually create and sustain.Global creative briefings
High-level creative direction for your internal team so their content is clearer, sharper, and more aligned with the brand narrative.
A two-month minimum engagement.
A monthly engagement for teams that have internal production capacity and need active creative guidance to align the quality, clarity, and consistency of everything they make.
What You Get
Everything in Strategic Foundation
Diagnostic strategy, brand narrative development, content series development, monthly roadmap, and global creative briefings.Ongoing creative direction for internal output
Frankson works with your team throughout the month to guide the creative approach for the content they are producing.Concept development for each deliverable
Direction on video ideas, story angles, content structure, photography use, captions, LinkedIn posts, campaign materials, and other planned outputs.Editorial review and feedback
Review of scripts, video cuts, photo selects, captions, LinkedIn copy, messaging, and final content before publishing.No monthly content cap from Frankson
Frankson directs as much content as your internal team can realistically produce within the month.
For teams that need strategic direction, embedded creative leadership, and one high-end cinematic video each month to spotlight the most important parts of the business.
What You Get
Everything in Strategic Foundation and Embedded Creative Direction
Brand narrative, content roadmap, content series development, internal team creative direction, concept development, and editorial review.One monthly cornerstone film
A polished cinematic video, approximately 4 minutes, focused on a key part of the organization’s story, product, service, technology, mission, or leadership perspective.Founder-led or leadership-led story development
Frankson develops the film around the people, ideas, and business priorities that most need a high-end spotlight.Full production for the monthly film
Includes concept, pre-production, interview or script development, filming, creative direction, editing, sound, color, graphics, music licensing, and final delivery.Series potential
Each film can stand alone or become part of a larger recurring content series that builds the organization’s narrative over time.
For teams that need Frankson to lead the full strategy, creative direction, and cinematic production system each month.
What You Get
Everything in Strategic Foundation, Embedded Creative Direction, and Cornerstone Film Package
Brand narrative, content roadmap, content series development, internal team creative direction, concept development, editorial review, and monthly cinematic production.Two monthly cornerstone films
Two polished cinematic videos, approximately 4 minutes each, focused on the organization’s most important stories, priorities, products, services, technology, mission, or leadership perspectives.High-end documentary-style production
Each film receives full concept development, pre-production, interview or script development, filming, creative direction, editing, sound, color, graphics, music licensing, and final delivery.Two social media cutdowns
Short-form edits pulled from the cornerstone films and shaped for social channels, with clear hooks, tighter pacing, and platform-ready delivery.A full monthly content engine
Frankson owns the strategy, creative direction, production, and delivery of the highest-value content while continuing to guide the internal team’s ongoing output.
“Distilling what we do is not easy. Frankson helped us clarify and present our message with precision.”
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